I love the “future that never was” because hey, that future was pretty exciting, and a lot more optimistic than the grim realities of what’s happening right now at NASA. In fact, the “new vision” is so nebulous that one might say we don’t have a future in spaceflight at the moment. That may change, and certainly I hope it does… in the mean time, I have shelves of classic and modern science fiction to keep me dreaming.

Anyway, last week I was pointed to a fantastic upcoming book by two Twitter friends, linking to two separate, high-profile interviews and reviews — this author has a savvy publicist!! — and all I could think was, “at last, someone wrote a book FOR ME!” This book is Another Science Fiction: Advertising the Space Race 1957-1962 by Megan Prelinger. I must own this book, forthwith. Or, well, forthwith upon release.

From “Another Science Fiction”

I missed out on Apollo completely, and even most sci-fi I read was written before I was born. I long for the Space Age, having never experienced it personally. I’m a child of the Space Shuttle, and my era is ending, with nothing to replace it (on NASA’s part; full well I know that the next era will most likely be commercial, and I embrace that future with open arms. Maybe I’ll even get to go somewhere in my lifetime. Viva la space tourist!)

Which is all a really long way of saying, I really look forward to Another Science Fiction, and I can already tell I’ll be loving it from cover to cover. Preorder it on Amazon — it comes out on May 1st!

By purchasing this book through my links, I may possibly get an Amazon Affiliates payout… in another year or two. For more information, click here.

Okay, so I found an ad I wanted to post after all, because the thought of using space-rated paint at home is SO amusing to me. Y’know, just in case some random part of your interior or exterior decides to launch at rocket speeds… better yet, in case you happen to host a rocket launch in your home!

Saw these on Vintage Ad Browser. Bit of a rivalry going on here, take your pick: liquid or solid propellants.

I would be remiss in not sharing this gigantic post of awesome Star Wars movie art and inspired creations, courtesy of Dark Roasted Blend.

Hat tip to Lunar Pioneer for this one!

Louis Vuitton, purveyor of very expensive handbags, is launching a new ad campaign tomorrow featuring Sally Ride, Buzz Aldrin and Jim Lovell… in some of the most exquisite portraiture I’ve seen, hands-down. (Looking at LV’s “Previous Journeys” section, I see that these spacefarers are featured alongside movie stars, directors and the like, which pleases me. Any company placing astronauts on the same level as Sean Connery is okay by me. Not that I could ever afford one of their lovely handbags, but whatever.)

This triple portrait is so striking: majestic, filled with longing and new hopes… windswept and moonlit. A triptych of heros presented in regular dress, wistfully looking to the stars as so many of us do. And yes I realize this shot is modified digitally, but I really don’t care — I’m talking composition and message, here. The photographer, Annie Leibovitz, is an artist in every sense of the word, and this portrait is ART.

The ad campaign is set to launch tomorrow, and I hope to add more photos from this shoot if they’re available. Will post if I find some!

ETA: I found an article which has much more information on the ad campaign here. According to this source, the official site launch is July 2, at which time there will be full, downloadable interview footage from the astronaut shoot and more. I am very much looking forward to this. At present the article only mentions the ad appearing in “international magazines”, so I hope the Internet gets more specific so I can go out and buy a copy!

This oddity comes to you courtesy of Found in Mom’s Basement, via Dark Roasted Blend. Even sewing needles benefit from atomic power, apparently!

More vintage CCCP space-themed matchboxes — Flickr has the whole scan set.

More vintage CCCP space-themed matchboxes — Flickr has the whole scan set.

More vintage CCCP space-themed matchboxes — Flickr has the whole scan set.

More vintage CCCP space-themed matchboxes — Flickr has the whole scan set.